How to post an event on Linkedin & Eventbrite

Linkedin is being used a lot more these days for networking amongst professionals. Increasingly, more discussions, groups, and job opportunities are popping up on there too. We are also seeing a lot more events being posted onto Linkedin, to take advantage of the social networks that people have.

I’ve made a slidedeck of how to post an event on Linkedin. It’s actually quite easy, though a lot of people are unsure how to do it. There’s a Q&A on the Linkedin website, but not a step by step guide with pictures. So I did one =)

Check it!

I also included some slides at the end for eventbrite. Eventbrite is being used a lot more now to manage registrations for events. The way it works is that they take a slice of the ticketing fees. If your event is free, then using it is free too. So they work on a commission basis. It’s really cool and simple to do up as well. 

Some great features of eventbrite:

– Print out a list of the attendees

– accepts payment via paypal (no need for you to create anythign in the backend)

– ability for attendee to print out tickets

– there’s a barcode on the event ticket, and if you use a web cam, it acts as a scanner!

– listing of all events for cities, upcoming. You can also tell it to publish in search engines

– listing of all attendees on the registration website

Overrall, Eventbrite is great especially for small time promoters, non profit organisations as it gives them the infrastructure to manage ticketing and its looks very pro. Plus its very simple to use. In my slides, I’ve done a demo to show you how easy it is to do.

The best thing is that these tools are free. 

I’m out like ticketmaster!

Matthew Ho

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MC Hammer is driving incredible traffic to my blog

mc-hammer-post1

Blog Stats in the last 14 days

What is going on with my blog traffic ? I had 158 hits today and I’m averaging close to 130 hits a day in the last 5 days. And its all coming from the following search terms:

  • mc hammer
  • mc hammer pants
  • m c hammer
  • mc hammer cant touch this
  • balloon pants

Obviously there is something going on with MC Hammer. I normally get like 10 – 50 hits a day, averaging like 30 hits daily. I’ve hit on something which I need to investigate. My most popular blog post is “MC Yammer: can’t touch this” with 500+ hits. It was actually was about Yammer, a software as a service that we use at work. It’s not about MC Hammer, though I saw the marketing connection with the name Yammer/Hammer. I started calling myself MC Yammer at work as a joke. I also posted up a lot of pictures of MC Hammer.

It’s clear to me that a) MC Hammer is a popular search term and b) My blog is getting a lot of traffic from using that keyword tag and c) MC Hammer must be back!!!!!!!!

MC Hammer & Dancejam

If you didn’t know already (Australian readers probably don’t), MC Hammer has a popular social networking site called dancejam. I first heard about it through Tech Crunch, because Michael Arrington the editor is one of the investors and he blogged about it.

Dancejam reminds me of So You Think You Can Dance (SYTYCD) meets Youtube. People post up videos about  dancing, lessons, and their latest moves. it’s categorised into different styles for breaking, salsa, etc.. But the coolest feature is the dance off tournament style videos. MC Hammer chooses a style (e.g. popping, a style of breakdancing) and people face off against each other and users vote for the best. Its elimination style, so the winners proceed to the next round and eventually a winner is found.

I have to admit I don’t know any more about this website and will have to look into it. It’s clear to me that dance must also be huge now because of SYTYCD. It’s brought dance back into the mainstream and pique a lot of people’s interest. If you want to know more about the history of dancejam, read this. MC Hammer is also a huge star on twitter and uses it to tweet about latest videos and tournaments. He’s got 144,000 followers on twitter and clearly is one of the most popular tweeters out there. I think only Obama, Stephen Fry, and Chris Brogan have more followers.

I’m out like balloon pants!

Matthew Ho aka MC Yammer

Yammer updates, interview and Yammer clothing line!

Quick post on yammer:

Yammer released some new updates on highly requested features.

I found out about this update via the Yammer fanpage on facebook. Some of these are no brainers such as private DM ala Twitter. I really like the import RSS feed as well. I’ve already posted the link to the new features in our work yammer group and will discuss them during the week. I like to discuss  features on yammer one a day – as it gives people a chance to try them out.

Yammer CEO interview on social networking watch

This is a pretty good interview and gives you an insight to how Yammer works and where it is positioned against Twitter. I also left the following comment on the page:

“its interesting how Yammer has no insight into how companies are using Yammer because of their privacy guarantee, other than via blogs / twitter. Not every co. on yammer will blog or twitter.

Perhaps they should look into creating some Yammer user groups. identify who is the key yammer person in each organisation, and do a test pilot with 30 or so people providing feedback via yammer. they could eventually scale to hundreds of people. that way they would get greater insight. create subgroups for large organisations, IT organisations, FMCG, educational, etc… Why not use yammer to get feedback on itself?

the problem i’ve found is that even though we have yammer in our organisation, people still send out mass emails if they really need to get a message across, and we need to change that culture.

I’ve been appointed as the Yammer Evangelist in my company and i’d be happy to give feedback whether via a usergroup or directly. i’ve also written about how my company uses yammer here: https://inspiredworlds.wordpress.com/2009/01/29/mc-yammer-cant-touch-this/”

Yammer basketball singlet

Check out my new Next Digital basketball singlet. I decided to get a yammer inspired nickname, combined with my favourite retro rap star/dance star phenomenon/twitter superstar, MC Hammer:

MC Yammer - basketball singlet

The Wisdom of Crowds (with bookmarks)

You’ve probably seen these symbols at the bottom of a webpage and you’ve wondered what they were:

social_bookmarking_icons

Well they are social bookmarks and reader feeds. It enables you to share the items with other people and to also subscribe to the website for updates. Lately, I’ve been really into bookmarks and I don’t mean the kind you put into books.  I’ve previously written about social bookmarking, tagging, taxonomies and folksonomies.

But essentially, for the uninitiated, social bookmarking is a way to publicly share bookmarks (i.e. websites). So instead of just saving it to your internet brower in “book marks”, your letting the world know what your interested in.

Initially, I thought it was pretty cool because I get to access my bookmarks wherever I am. Whether I’m using firefox or IE, at home or a work, on my desktop or laptop, in Australia or overseas. I was saving all my websites onto a webpage for all to see and for me to refer back to. But that was just for my own benefit. However, social bookmarking was wider benefits:

1. Quickly see what websites / newstories / trends are popular

I’m starting to on a regular basis scan the top ranked stories on Digg and Delicious to see what’s happening. With Digg and other social bookmarking websites, the more people that “digg” the article (recommend it) or save the article, the higher it moves up the ranking. It’s very useful to seeing pop culture trends.

digg

For example Digg was able to call the US election well before the opinion polls with credible evidence. It had an option where you could “digg” whether you voted for Obama or McCain. Of course, it was a little bit skewed since people like me voted in the Digg election, but it had a basis for calling the election in Obama’s favour given his popularity on being recommended on Digg. Another skewing factor is that a proportion of Obama voters tended to be younger and more technologically savvy than McCain voters.

2. Results in finding more interesting articles that are relevant to you

There’s a team of thousands if not millions of people on Digg, Delicious, Slashdot, Stumbleupon trawling the web, so more people are going to find more interesting content. The web is an enormous place, kinda like a massive goldfield. When someone finds something, by bookmarking, they are letting the world know that this is interesting to them and they want to share it with other people. By bringing attention to it, they are drawing other people to their discovery and if they find it interesting, they’ll share it with even more people creating a multipler effect. So more interesting discoveries are found.

It becomes more relevant because users can apply tags, categories, and comments to the things they save. Essentially, its like trawling the web with a team of people that are cataloging it into a library. The benefit of a social bookmark like Delicious is that users can write their own tags (similar to labels) for websites. For example, I might come across a website with a DVD review of the TV series Entourage. So I will label it as “Entourage”, “HBO”, “DVD review”, and other relevant labels.  So when you browse categories for TV shows or Entourage or DVD reviews, that website would come up. You can funnel the search so your only looking at stuff in that category. If I am only interested in Entourage, then only search results labelled as “Entourage” by users would come up.

You can also follow the bookmarks of like minded people and also share them with groups. Say for example, you and your friend have similar interests such as hip hop, basketball, travel and instead of sending the websites back and forth, you can see the websites that he or she is saving. Or if you are working in a team on an academic project, everyone in the team can see the collective links that are being saved.

Which leads to……..

3.  Better search results, creating a more perfect search engine

Some proponents like myself think that having more chefs in the kitchen, will over time generate better tagging (labelling), offerring a more refined search engine. This is because users can elect to search exclusively within Delicious, Digg or other social bookmarks, and find things that actual users have tagged as opposed to Google’s web crawl agent which uses mathematical algorithims. Actual users will decide what category a website belongs in and what keywords to associate with it.

delicious

The problem is that this system of taxonomy (the science of classification) relies on the individual user and there are often no rules around it. Going back to our previous example, I might label the above website as “tv series” or even mistakely as another tv show. Different people will apply different tags according to their views, perspectives, and tagging patterns. Some people are more comprehensive in their tagging while others might tag at a minimal level.

HOWEVER…………..

If there are enough users, over time and through the collective wisdom of a group of people, more popular tags will rise to the top. If 1,000 people tagged the website, then more likely than not, they will develop a set of tags which have consensus. For example, Delicious will recommend to users certain keywords to tag, assisting in developing group consensus. Again, a lot of this will depend on how many users they are in the social bookmarking network.

Catch me if you can

For me, the main thing now is sharing with other people the websites that I am interested in and having a reference to go back to websites that are interesting to me.  You can find me on:

http://delicious.com/Inspiredworlds

I also have a Stumbleupon account but I don’t use it much. And I’m starting to get into the subculture of Digg. Check it out here.  What I have also done is added Digg to my twitter account. So I get frequent updates on the top stories on Digg with over 2,000 Diggs – its basically my way to keep my pulse on what’s hot. I also subscribe to an RSS feed for the top results for “Social Media” for Digg.

I’m out like saving bookmarks,

Matthew Ho.

p.s. Check out the music on Delicious! You can listen to hip hop music feeds.

Social Networking will eliminate email inboxes

I was thinking about this exact article content today. Whenever I first jump onto to the internet, I immediately check my facebook account and see what’s new and then Google Reader to see new articles fed to me via RSS and then my various email accounts.

But Facebook and other forms of social networks have started to eliminate email inboxes. We no longer swap email addresses with new people we have just met – its now “facebook me” , or “add me via facebook”. Before that it was “give me your number” and then “drop me an email”.

I’m using less email today and more of facebook and other tools like twitter, LinkedIN, yammer to see what people are up to. It’s much faster to do some microblogging via my facebook status or tweet it, then to drop an email to 20 people.

The other thing is, I don’t see why more transactions are completed within facebook or other social networks. To me these are like portals to the internet, where one day we could be doing banking transactions, searching, reading news, applying for jobs, buying goods and services through them. I’ve read that some people are trying to develop this, and it makes sense since we spend so much time within these networks anyway.

But it’s still going to be a long time before social networking eliminates email inboxes. Consumers and business people still prefer email as a form of communication. It is a much more trusted than blogging. Something like 20% of consumers trust blogging, though that percentage gets up to 40% amongst actual bloggers. I do believe that social networking and in particular RSS will replace email, as more people use these tools and the next generation arrive into the workplace.

Personally, I subscribe to about 15 different blogs / newsletters via RSS. I did it initially because I wanted to try it out, but its so awesome! I get regular updates and the newer stuff moves to the top. If I dont read the older stuff that’s ok, and I can quickly scan all the articles that I want to read. RSS isn’t widely used amongst friends and colleagues, but it should be!!! Instead of clogging up your inbox, it actually frees it up.

I’m out like email,

Matt Ho.