HTC Magic Google Android Phone – in Australia?

If you have been following me on Twitter, you can probably tell that I’m very excited about the next release of Google’s Android Phone. It’s called the G2 and will be exclusively distributed by Vodaphone. 

Check out this video. It shows off the qwerty keyboard with predictive text and corrective text. 

The release date is 1 May 2009  for the UK and they are accepting orders for it now. There’s been a lot of chatter about it on blogs, tech and gadget websites, and video demo’s are popping up everywhere on youtube, vidder, etc…

Why am I excited about the Android? Because the platform is opensource so it opens up to the possibility of more applications. And you know developers can come up with some crazy apps! It will be superior to the iphone. 

At the moment, the release date is set for the following countries and this is what they are getting:

UK – White version

Germany – black version

Italy – black and white version (why?!!!)

Spain – white version

HTC Magic - Google Android phone

HTC Magic - Google Android phone

The obvious question is – when will it be released in Australia?  There are no plans at the moment. I couldn’t find anything on the internet. Why am I not suprised? I checked the vodaphone website in Australia, they don’t even list HTC phones on there!! Optus is still flogging off the G1 (first version) aka the HTC Dream. According to ZDNeT:

“As with the Dream, HTC will be announcing the Magic for different countries only after it has secured operator partnerships. Vodafone will be selling it in Europe but there have been no announcements for Australia yet.”

#vodaphoneaustraliafail

I’m out like the G1, 

Matt Ho

Take a jog in Tokyo

Mashup with Tokyo google maps and Nintendo Wii. Very Cool. It’s called Tokyo Jogging. The video shows that the Google Map doesn’t load fast enough to keep up with the jogging. The guy looks like he is running forever before he moves to the next section. However, this appears to be how Google maps work. You have to click through and press the arrow button before it moves you to the next section. 

Enjoy!

I’m out like running in Tokyo, 

Matt Ho

Next Digital Breakfast with Google

We have the first video up from the Get Digital breakfast with Google.

Yuri Narciss, Head of Technology Industry Sales talks Innovation.

The event was held on Thursday 12 March 2008.

This is Part 1 of 4.

Slides will be coming soon.

When advertising & marketing meets Johnny Law

Last night I watched American Gangster (again!) featuring Denzel Washington, one of my favourite actors. I’ve seen it before when I was visiting New York in a Times Square movie theatre. Denzel, uses the “johnny law” phrase a few times when talking about paying off “Johnny Law” i.e. paying cops to turn a blind eye to his nefarious activities.

I’ve always been curious about technology and the law. And now more so. Technology is an evolving beast, where the business models are constantly changing and new competitors, trends, viral campaigns emerge overnight. Whilst the law is seen as conservative, slow to adapt, and very traditional. Generalisations yes, but ask any lawyer or laymen and they’ll agree with these perceptions. Evidently, these two are at opposite ends of the spectrum. The law seeks to maintain order and protect society, yet also to enable the creation of new ideas and businesses. The internet is disruptive, fast moving, changing and global in its reach. Law is often seen as jursidictional, often applying to only member states (i.e on country by country basis) unless treaties are ratified by Member states.

On Wednesday morning, I attended an Advertising and Marketing law CLE. What is a CLE? It means “continuing legal education”. For those that are unaware, I’m still a qualified lawyer (amongst other things) and to maintain your status as a lawyer, you need undertake ongoing education. It might involve some lectures, preparing presenting a lecture, or watching some videos.

I wasn’t sure what to expect with this lecture but went with an open mind. I heard the following lectures:

1. New commercial models in advertising and marketing using the internet 
2. Comparative advertising 101
3. Copyright in advertising
4. Children & the law

Topic 1: New commercial models in advertising and marketing using the internet 

They were well presented, but the most useful to me was probably Internet Business models by Peter Leonard. Peter is a partner at Gilbert & Tobin, and counts Google amongst his clients. He described some basics about adwords and how it worked – I knew most of this stuff since I do some work on adwords. However, he had some really interesting points on whitelisting v blacklisting of keywords, something which I was not aware of. 

Blacklisting of keywords

Apparently, some brandnames are “blacklisted” on google, so advertisers can’t use them. For example, “Toyota” can only be used by Toyota. A car reseller, wholesaler, etc… can’t use that term. People are very careful which words they blacklist since it does not enable to aforementioned parties to advertise on google. And google applies this policy on a global basis. So if Toyota actually had a reseller in china under a distribution arrangement, they could not buy that keyword to sell a Toyota car.

Contextual and behavioural advertising

The other relevant thing he discussed was contexutal and behavioural advertising, which is becoming quite a big area in the online marketing world. Advertising has always been about relevancy and recency. Erwin Ephron developed the recency theory which is about showing someone an ad when they are in the mood to purchase. The idea of “top of mind”. It’s not about showing them an ad 3 times to get it to stick, rather at the right time when they want to buy. I believe that is what behavioural advertising and contextual advertising seeks to do as well – tying relevancy and recency together. 

 Behavioural looks at your past behaviour on the internet – which websites you’ve been to, how you use the internet. Contextual advertising is 3rd party advertising based on the content on the website (i.e. your current session on the web).  The whole idea is to serve you more relevant ads. Websites now, may reserve a space on their site for advertising local content to you based on your IP address – you’ve probabaly seen it! Look at an American website, yet its giving you ads for Australian flights or credit cards. Online advertising has gotten smarter. It was really insightful because at ad:tech and even in my work, these are topics which people are talking about. third party advertising, serving of ads, affiliate marketing, etc… On the flip side, there are privacy concerns, because your ISP tracks where you’ve been and keeps all the information about each individiual user. To me, this is also two competing concerns – serving you more relevant ads v capturing your private information.

It enhances the user experience and the advertising by having geographically and behavioural based ads, but aren’t you worried that someone is keeping tabs on you?

Other interesting points he discussed was how keywords get bought, and the difficulty of proving trademark infringement for keywords. Since the prices and the allocation of paid ads on Google was constantly changing, its hard to prove in such a dynamic environment. 

I must admit the other seminars weren’t as relevant to me or as interesting, hence my interest did drop off. Copyright issues in advertising were ok, about database compliation and the rights attached to that. Children and the law & comparative advertising was extremely boring, but still handy to know. I learnt that advertising needs to get clearance from legals, very important so you don’t get sued (!) and meets all legal and regulatory requirements. Also, there’s so many various regulatory codes for each type of media (radio, tv, outdoor) and legislation. 

I’m out like Johnny Law, 

Matthew Ho.

Top 150 Media & Marketing Blogs

Just came across this useful list from Adage. Check it out here. Good to know who the online influencers are. Not surprised that Seth Godin’s blog is #1, he’s considered king amongst online marketers.

Also, high up there are Search Engine Land and Search Engine Watch, which I occassionally read as well to stay on top of the search game. Problogger is up there too, one of the top authorities on blogging and its Australian too!

Speaking of search, I’m going to be doing a few things to get up to speed on the search industry:

– I’m doing the google adwords webinars. They have these web seminars about various topics. It’s like 1 or two a week. There’s one on tomorrow at 11am for Quality Scores. This is free.

– I’m also attending the Yahoo search Masterclass at ad:tech. It’s on the 11 – 12 March at 12pm. Next Digital is actually speaking straight after at 1pm on Digital Marketing Strategy.Free.

Google Maps + Fire Info = Google Fire

Australia is under a heatwave right now. The temperatures are soaring and bush fires are ravaging through people’s homes in Victoria. As of writing 35 people have died from these fires, which allegedy have been lit by arsonists.

Google has put together a mashup from google maps and the RSS feed from Country Fires Authority as to location, danger, and size of the fires. If yesterday was Google Ocean, then this must be Google fire!

Check out the map here.

Google Ocean? Check out Google Earth’s new features

Google never fails to impress me. I’ve been catching up on my reader feeds, and was reading the Youtube blog and came across the new Google Earth 5.0 features. It’s off the hook!

Now you can look at the ocean, go underneath the ocean, and also check out thing people have landmarked. Like videos of fish they have discovered at a certain point, websites about a certain location. It looks like a mashup feature with geo tagging (tagging the actual location on google earth). I won’t talk any more, and I’ll let the video do it justice.

I’m out like Google Ocean,

Matt