Is it possible to beat Google?

Interesting post from one of my favourite bloggers, Mark Cuban. He theorises whether it is possible to beat google at their own game. Offer the top 1-5 search results for the top 25,000 keywords money to be TAKEN off google. We will never know if there is another search engine that could be as good as Google unless someone tries.

Hmmm. would that work? i dont think so. As one reader puts it, Google has already reached critical mass. People go there as a natural instinct and its become to big and popular now, another website can easily step in if the top 1-5 results for that key word left. Google is just too big to mess with right now – you’d rather work along with them then try to disrupt them. And no one’s got deep enough pockets to do such a bold move.

Beating Google ?

Is there anything more fun than sitting around, growing your hair, drinking a Bud while listening to Jethro Tull and pondering how to change the balance of power in the search world and unseat Google ?
Better search ? Too subjective. Better monetization ? After the fact. Better User Interface ? Will we know it when we see it ? A new and different search ? Semantic ? Human powered ? We won’t know till we know.

But what about the Google Index, all the websites that are indexed by Google ? What is it worth to be in the Google Index ? What would you, as a website owner require in order to remove your site from the Google Index and no longer be available when someone does a google search ?

It should just be a matter of dollars and cents and sense, shouldn’t it ?

How many websites would have to recuse themselves from the Google Index before Google Search was negatively impacted ?
thinks it needs to support the 25k most common search terms in order to be successful. What would happen if MicroSoft or Yahoo or a MicroHoo went to the 5 top results for the top 25k searches and paid them to leave the Google Index ? …………….

Read the rest of the article here

New Beginnings

worlds within

After coming back from my soul searching trip for 6.5 months around the world, I decided to quit tax accounting and start a career in marketing. I’m now working for a digital marketing agency and studying in ad school. I’ve decided to start up this blog which is specifically dedicated to marketing / advertising / online websites, experiences or news that I find.

It’s been long overdue – I’ve thought about it for a while now and have just posted up things on facebook. Having a blog allows for more dynamic content like links, pics and videos. Also possible in facebook, but a pain in the ass. Plus having a blog like this allows me to grow with the blog. As I learn new things and come across interesting things, I will put posts up on here. Those that are interested can post up similar things, read about them, leave comments or just ignore them. That is the beauty of blogging.

I’ve been blogging for a number of years now on blogspot, but i thought I’d try something new – I’ve been inspired to try new things before I started my trip but even more so now. Hence the name, inspired worlds.

Inspired worlds refers to the idea that we all have our own little spheres of inspiration. We all have a creative side, no matter how big or small. We live in our own worlds of creativity – we are inspired by things in every day life, by people we met, by the experiences in our past. The times when we dream, wonder, ponder, what if? By letting people into our inspired worlds, we can inspire each other.

In advertising class today, we had a guest lecturer discuss brainstorming and creative thinking. Apparently, a principle of lateral thinking is “related worlds”. The notion that we can borrow ideas from other worlds and apply them in different ones. For example, the roll on deodorant product was inspired by a ball point pen. Spray on deodorant can get messy and the spraying can stink up a place. So I’m guessing, someone looked at the rolling motion of how the pen evenly distributes ink when pressure is applied and adopted this for deodarants. And viola, the roll on deodarant was invented!

My point is, the concept of related worlds is similar to my idea of inspired worlds. To allow others to look into our worlds so that we can inspire theirs. And vice versa.

I still am working on . I’ve bought the website name, but I’ve lost the password 😦 . I always imagined that the website would have a blog style format because its easier to post and upload things.

However, why not have the best of both worlds?


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