Video, the new killer app?

I’ve borrowed that phrase from one of my colleagues, Jamie. I really do believe that being able to share videos and watch videos online has changed the way we consume content online.

During the week, Viocorp came and did a product demo. It was pretty cool! More on this later.

Vimeo logo

Vimeo - the new youtube?

I’ve also stumbled across this new site, Vimeo. I was watching a really cool video on DJ Clark Kent and embedded the video on my other blog and wanted to share it with friends on facebook. Then I went to the source of the video, Vimeo website and discovered another video by the maker of Mezco toys. (Note: a huge problem with Vimeo was embedding into this website. It went smoothly into blogspot but there are problems with wordpress which suspect are related to the copy and pasting the code which has spaces).

The thing I like about Vimeo, it looks a lot cleaner and userfriendly than youtube. Plus it only has user generated content. It’s kinda like myspace for videos or a video blogs. It only contains stuff that users make, i.e. people dont put up tv shows episodes or commercials or whatever. You know how on youtube, users can create their own profiles? From what I can see, this is the purpose of Vimeo. A community of users that watch each other’s videos and generate their own content (which was probably the original purpose of youtube).

Youtube is starting to get a bit more corporatised with companies trying to start viral campaigns like the Wario ad, marketers, ads, people leaving stupid comments. But I’m sure once Vimeo becomes a lot more mature it will to.

Because I’ve started to notice today that on 2 of the basketball websites which I frequent, people have started to move away from Youtube videos. Youtube has way more content, but because of the huge amount of traffic, it takes ages to load and the content belongs to Youtube.

Youtube front page - too much crap these days?

Youtube front page - too much crap these days?

That’s why companies like Viocorp are in business. They help companies develop their own portals, with customised branded skins. Clients can manage their own content and the IP still belongs to them. I also found out the difference between true streaming and delayed streaming (buffering).

Delayed streaming or timed or whatever you call it, is when the video needs to load first before you can watch it. You know how you watch a youtube video, it needs to start loading first? And if the actual time marker catched up to where it is loading, it stops playing? That’s how most video apps work these days.

My user experience (and its gained from watching a lot of vids!!!!!!), is to click on the play button, let it load up, go to another website, and come back and watch it when its finished loading. The problem with this, is that sometimes I forget that I’ve let it stream and I might not even watch the video because I’m busy consuming other content. It’s a dangerous position for marketers, because the eyeballs of the consumer are somewhere else and might not revisit the site and watch the video which have painstakingly made and uploaded.

True streaming, on the other hand, is when the video is playing at the same time as it is being streamed i.e it does not need to load up first. This is obviously better, but it would need to be hosted by the client or an external provider. This costs money unlike the free Youtube version.

The guys at Viocorp stated that there is going to be Hulu version on “steriods” released in Australia soon. I blogged about Hulu previously, so if this is true, it’ll be awesome for consumers. I’ve also discovered youtube hotspots, which is a pretty cool concept for users. It lets you tell when your viewers are peaking and when they drop off.

In the meantime, check out some user generated content by yours truly 🙂

I’m out like youtube,

Matt.

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One Response

  1. UG video is taking off these days… there are lots of companies that are trying to make a business out of this (full disclosure I work for one). But I do love the paradigm shift in advertising. The idea that the next great marketing campaign can come from anywhere and is beyond the control of the home office will change the dynamic of marketing.

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