You Can’t Stop The Web Rush

Imagine having a web site name catered to the service or product your offering. Right now, domain names end in .com or .net or .whatever country you are from (i.e. “.au” for Australia).

There is talk of an expanding domain names to “.shop” or “.florist” or “.pepsi”, etc…. It will allow for more creative and innovative website names, and for webpages to brand themselves. Hence the reference in the article below to smart and greedy people to buy up web real estate. Like squatters, people will descend on these new available names and then negotiate with people that wish to buy them.

People underestimate the importance of domain names. You can always choose an alternative one, however in terms of search engine ranking website results, having a good website name that is related to a search term can make a difference to where your website ranks. It is one of several criteria used when ranking websites and also its just familiarity with the name. How many times have you typed in whatever you wanted and just added a “.com” to find out what it was?

I’m out like the web rush,



Domain name boom ‘like gold rush
Simon Mossman in Melbourne
June 27, 2008

HE Australian spearheading an expansion of the world wide web says the introduction of new generic domain names will be like the opening up of land during Australia’s gold rush.

Paul Twomey, president and chief executive of ICANN (Internet Corporation for Assigned Names and Numbers), is predicting an explosion of new top level domains (TLDs), such as .car and .shop once the first applications are made early next year.

Speaking from Paris where more than 1700 delegates from 150 countries have packed a four-day internet conference to discuss the next generation of developments, Dr Twomey said the expansion would revolutionise the way people, companies or organisations expressed themselves on the web.

“This is our largest-ever meeting. A lot of people are very interested in the way the internet is developing,” Dr Twomey told AAP.

This is very significant, it’s going to be like opening up land in the wild west of 1800s Australia or America, though it’s more west than wild.

“We are discussing a virtual geographical expansion of the internet … a bit like Ballarat in the gold rush era, with many people staking their claim.

“This is all new virtual real estate.”

Delegates and stakeholders are discussing policy development at the Paris forum and the first applications for new TLDs could be lodged as early as next April.

Dr Twomey said hundreds, if not thousands, of generic domain names could be created, including brands like .ebay or .pepsi, as well as broader product groups like .ship, .shop, .car or .florist.

Languages other than English will also figure into the new generation of domain names, with TLDs in Cyrillic or containing Roman alphabet characters, Dr Twomey said.

“All the languages of the world can become domain names. We’ve been doing some testing using Amharic, the official language of Ethiopia,” he added.


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